Empirical Evidence on the Makings of a Good B2B Salesperson

Tommi Mahlamäki, Toni Mikkola

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionEmpirical Evidence on the Makings of a Good B2B Salesperson
    Original languageEnglish
    Title of host publicationProceedings of Anzmac 2012 - Australian and New Zealand Marketing Academy Conference, 3-5 December, 2012, Adelaide, Australia
    Place of PublicationAdelaide, Australia
    PublisherUniversity of South Australia
    Pages1-7
    Number of pages7
    Publication statusPublished - 2012
    Publication typeA4 Article in conference proceedings

    Publication series

    NameAustralian and New Zealand Marketing Academy Conference
    ISSN (Print)1447-3275

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