Evoking ‘other countries’ in media discourses: The case of the Covid-19 pandemic in six countries

The COVID-19 pandemic did not only imply a spread of a virus, it also set in motion a series of global measures and discourses that likewise diffused worldwide. This article explores the global dissemination of knowledge and cross-national comparisons in the context of a global pandemic. We approach the question by analysing coverage of COVID-19 in newspapers published in Australia, Russia, Singapore, Tanzania, the United Kingdom, and the United States of America. The analysis reveals that the concept of the world uniting against a common enemy, such as the COVID-19 pandemic, was absent from media coverage. Instead, the prevalent discourse centered around competition between states. However, this article argues that this does not imply that the world is divided into distinct cultures with divergent views or understandings of reality. Rather, we argue that the pandemic led to the formation of a discursive field consisting of the reference points that constitute sensible and legitimate ways to discuss potential policies.