Expatriates' nostalgic brand relationships : Case Fazer Blue chocolate

Hanna Lemmetti; Pekka Tuominen

Expatriates' nostalgic brand relationships : Case Fazer Blue chocolate

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Regional studies on economic growth, financial economics and management : Proceedings of the 19th Eurasia Business and Economics Society Conference
Editors	Bilgin Mehmet
Place of Publication	Cham, Switzerland
Publisher	Springer International Publishing
Pages	401-422
ISBN (Print)	978-3-319-54111-2
Publication status	Published - 2017
Publication type	A4 Article in conference proceedings
Event	Eurasia business and economics society conference - Duration: 1 Jan 2017 → …

Publication series

Name	Eurasian Studies in Business and Economics
Number	7
ISSN (Print)	2364-5067

Conference

Conference	Eurasia business and economics society conference
Period	1/01/17 → …

Keywords

brand relationships
expatriates
narratives

Publication forum classification

Publication forum level 0

Cite this

Lemmetti, H., & Tuominen, P. (2017). Expatriates' nostalgic brand relationships : Case Fazer Blue chocolate. In B. Mehmet (Ed.), Regional studies on economic growth, financial economics and management : Proceedings of the 19th Eurasia Business and Economics Society Conference (pp. 401-422). (Eurasian Studies in Business and Economics; No. 7). Springer International Publishing.

Lemmetti, Hanna ; Tuominen, Pekka. / Expatriates' nostalgic brand relationships : Case Fazer Blue chocolate. Regional studies on economic growth, financial economics and management : Proceedings of the 19th Eurasia Business and Economics Society Conference. editor / Bilgin Mehmet. Cham, Switzerland : Springer International Publishing, 2017. pp. 401-422 (Eurasian Studies in Business and Economics; 7).

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author = "Hanna Lemmetti and Pekka Tuominen",

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publisher = "Springer International Publishing",

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Lemmetti, H & Tuominen, P 2017, Expatriates' nostalgic brand relationships : Case Fazer Blue chocolate. in B Mehmet (ed.), Regional studies on economic growth, financial economics and management : Proceedings of the 19th Eurasia Business and Economics Society Conference. Eurasian Studies in Business and Economics, no. 7, Springer International Publishing, Cham, Switzerland, pp. 401-422, Eurasia business and economics society conference, 1/01/17.

Expatriates' nostalgic brand relationships : Case Fazer Blue chocolate. / Lemmetti, Hanna; Tuominen, Pekka.
Regional studies on economic growth, financial economics and management : Proceedings of the 19th Eurasia Business and Economics Society Conference. ed. / Bilgin Mehmet. Cham, Switzerland: Springer International Publishing, 2017. p. 401-422 (Eurasian Studies in Business and Economics; No. 7).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Tuominen, Pekka

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KW - expatriates

KW - narratives

KW - brand relationships

KW - expatriates

KW - narratives

M3 - Conference contribution

SN - 978-3-319-54111-2

T3 - Eurasian Studies in Business and Economics

SP - 401

EP - 422

BT - Regional studies on economic growth, financial economics and management : Proceedings of the 19th Eurasia Business and Economics Society Conference

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PB - Springer International Publishing

CY - Cham, Switzerland

T2 - Eurasia business and economics society conference

Y2 - 1 January 2017

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Lemmetti H, Tuominen P. Expatriates' nostalgic brand relationships : Case Fazer Blue chocolate. In Mehmet B, editor, Regional studies on economic growth, financial economics and management : Proceedings of the 19th Eurasia Business and Economics Society Conference. Cham, Switzerland: Springer International Publishing. 2017. p. 401-422. (Eurasian Studies in Business and Economics; 7).