Expertise effects on prechoice decision processes and final outcomes: a protocol analysis

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43 Citations (Scopus)

Original language	English
Pages (from-to)	559576
Journal	European Journal of Marketing
Publication status	Published - 1998
Publication type	A1 Journal article-refereed

Cite this

@article{54036eda0bf44345928dba97956bce47,

title = "Expertise effects on prechoice decision processes and final outcomes: a protocol analysis",

author = "Hannu Kuusela and Spence, \{Mark T.\} and Kanto, \{Antti J.\}",

year = "1998",

language = "English",

pages = "559576",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald",

}