| Original language | English |
|---|---|
| Title of host publication | INFORMS Marketing Science Conference 2004 |
| Publication status | Published - 2004 |
| Publication type | A4 Article in conference proceedings |
Explaining temporal differences in national technology launches: a cross-national study of effect of cultural dimensions
Saku Mäkinen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review