Explaining temporal differences in national technology launches: a cross-national study of effect of cultural dimensions

Saku Mäkinen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationINFORMS Marketing Science Conference 2004
    Publication statusPublished - 2004
    Publication typeA4 Article in conference proceedings

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