Exploring customer value of Circular Economy innovations and solutions

Leena Aarikka-Stenroos, Valtteri Ranta, Martina Don Welathanthri

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


To enhance the environmental responsibility of technology business, much innovation is taking place around sustainability, resource efficiency, and the Circular Economy (CE). A growing amount of companies provide CE products, technologies, services and solutions, where sustainability is a relevant part of the value proposition. Similarly, a growing amount of research has analysed sustainable and CE business models providing knowledge on CE technology business. However, this research has focused almost solely on the providers’ perspective, remaining silent on the customer perspective. Therefore, this study contributes by focusing on the customer value of CE innovations and solutions, conducting a qualitative multiple case study among customers of diverse CE businesses, and exploratively mapping economic, functional, emotional and symbolic value dimensions. Our conceptual maps for customer value of CE develop theoretical understanding of the CE from customer perspective and provide insights for managers on how to argue the value of their CE solutions.
Original languageEnglish
Title of host publicationXXXI ISPIM Innovation Conference
Subtitle of host publicationInnovating in Times of Crisis (Virtual Event)
PublisherLappeenrannan teknillinen yliopisto
ISBN (Print)978-952-335-466-1
Publication statusPublished - 2020
Publication typeA4 Article in conference proceedings
EventISPIM Innovation Conference - Copenhagen, Denmark
Duration: 5 Jun 20228 Jun 2022

Publication series

NameLUT Scientific and Expertise Publications
ISSN (Print)2243-3376


ConferenceISPIM Innovation Conference

Publication forum classification

  • Publication forum level 0


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