Exploring motivational aspects and user experience of mobile mathematics learning service in south africa

Jari Varsaluoma, Heli Väätäjä, Tanja Walsh

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    1 Citation (Scopus)


    The rapid rise in the number of mobile phone users in developing countries has created an opportunity to research and develop new mobile learning services. However, designing mobile learning services that are both motivating and provide positive user experiences is crucial for being successful in mobile learning markets. In this paper, we study the motivational factors for studying mathematics and using mobile mathematics learning service Microsoft Math in South Africa. The relationship of learners' motivational factors, UX, math skills and behavioral intentions are studied. No significant relationships were found between UX and motivational factors. As a result, we provide 1) the summaries of the identified motivational factors for studying mathematics and for using mobile mathematics learning services, 2) UX goals for designing mobile learning services for developing countries, and 3) implications for conducting remote mobile surveys in developing countries.
    Original languageEnglish
    Title of host publicationExploring Motivational Aspects and User Experience of Mobile Mathematics Learning Service in South Africa
    Number of pages10
    ISBN (Electronic)978-1-4503-4367-1
    Publication statusPublished - 17 Oct 2016
    Publication typeA4 Article in a conference publication
    EventMindtrek Conference -
    Duration: 1 Jan 1900 → …


    ConferenceMindtrek Conference
    Period1/01/00 → …


    • Motivation
    • User experience
    • Mobile learning
    • Informal learning
    • UX Goals
    • Developing countries

    Publication forum classification

    • Publication forum level 1

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