@inproceedings{344de9e13bce41e989e428c221e2e0bb,
title = "Exploring selective exposure and selective avoidance behavior in social media",
abstract = "This study investigates social media users{\textquoteright} preferences of encountering or actively avoiding undesired content and conflicts in social interaction with others. Based on a nationwide survey (N=3706) conducted in Finland and using principal component analysis, we identify three different types of social media use in relation to online information sharing and social interaction: conformist, provocative and protective. We then modelled those variations according to demographic variables and subjective life satisfaction. We found that women are more likely to use social media in a conformist and protective way whereas men have a higher probability to be provocative. We also found that younger and more educated people have a higher probability to use social media in a conformist and protective way. Finally, we suggest that subjective life satisfaction more powerfully predicts provocative use compared to age or education.",
keywords = "Selective avoidance, Selective exposure, Social media, Social networking",
author = "Sanna Malinen and Aki Koivula and Teo Keipi and Ilkka Koiranen",
note = "Publisher Copyright: {\textcopyright} 2018 Association for Computing Machinery.; 9th International Conference on Social Media and Society, SMSociety 2018 ; Conference date: 18-07-2018 Through 20-07-2018",
year = "2018",
month = jul,
day = "18",
doi = "10.1145/3217804.3217943",
language = "English",
isbn = "9781450363341",
series = "ACM International Conference Proceeding Series",
publisher = "ACM",
pages = "350--354",
booktitle = "Proceedings of the 9th International Conference on Social Media and Society, SMSociety 2018",
address = "United States",
}