Exploring the drivers of local store patronage

Mika Skippari, Jussi Nyrhinen, Heikki Karjaluoto

    Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

    Original languageEnglish
    Title of host publicationEuropean Marketing Academy Annual Conference
    Publication statusPublished - 2015
    Publication typeD3 Professional conference proceedings
    EventEuropean Marketing Academy -
    Duration: 1 Jan 2015 → …

    Conference

    ConferenceEuropean Marketing Academy
    Period1/01/15 → …

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