Exploring visual firm-generated content on social networks: How it influences in the extension of the customer journey

Larissa Braz Becker, José L. Franco, Blanca Hernandez-Ortega, Sara Lapresta-Romero

Research output: Other conference contribution › Abstract › Scientific

Original language	English
Publication status	Published - 2022
Publication type	Not Eligible
Event	Nordic Retail and Wholesale Conference - Tampere University, Tampere, Finland Duration: 8 Nov 2022 → 10 Nov 2022 https://nrwa.se/home/nrwa-2022/

Conference	Nordic Retail and Wholesale Conference
Abbreviated title	NRWC
Country/Territory	Finland
City	Tampere
Period	8/11/22 → 10/11/22
Internet address	https://nrwa.se/home/nrwa-2022/

Cite this

@conference{63d875f7a5bb4c00a5310182003b0198,

title = "Exploring visual firm-generated content on social networks: How it influences in the extension of the customer journey",

author = "{Braz Becker}, Larissa and Franco, {Jos{\'e} L.} and Blanca Hernandez-Ortega and Sara Lapresta-Romero",

year = "2022",

language = "English",

note = "Nordic Retail and Wholesale Conference, NRWC ; Conference date: 08-11-2022 Through 10-11-2022",

url = "https://nrwa.se/home/nrwa-2022/",

}