Original language | English |
---|---|
Title of host publication | EIRASS- The European Institute of Retailing and Services Studies |
Editors | H.J.P. Timmermans |
Publication status | Published - 2010 |
Publication type | A4 Article in conference proceedings |
Extending the retail experience - using an online service application to facilitate loyal customers' value creation
H Saarijarvi, A Horsti, T Rintamäki, Hannu Saarijärvi
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review