Extending the retail experience - using an online service application to facilitate loyal customers' value creation

H Saarijarvi, A Horsti, T Rintamäki, Hannu Saarijärvi

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationEIRASS- The European Institute of Retailing and Services Studies
    EditorsH.J.P. Timmermans
    Publication statusPublished - 2010
    Publication typeA4 Article in conference proceedings

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