@inproceedings{3b67e41302554d82b7fd6f2841b7aa1b,
title = "Facilitating the Diffusion of Interventionist Research: Identifying the Roles of an Intervening Researcher in Customer Value Creation",
author = "Vesa Tiitola and Jouni Lyly-Yrj{\"a}n{\"a}inen and Teemu Laine and Dultra-de-Lima, {Ronaldo Gomes}",
note = "JUFOID=89127; European Conference on Research Methodology for Business and Management Studies ; Conference date: 17-06-2021 Through 18-06-2021",
year = "2021",
doi = "10.34190/ERM.21.072",
language = "English",
series = "Proceedings of the European conference on research methods in business and management",
publisher = "Academic Conferences International",
pages = "197--204",
editor = "Manuel Au-Yong-Oliveira and Carlos Costa",
booktitle = "Proceedings of the 20th European Conference on Research Methodology for Business and Management Studies",
}