Facilitating the Diffusion of Interventionist Research: Identifying the Roles of an Intervening Researcher in Customer Value Creation

Vesa Tiitola, Jouni Lyly-Yrjänäinen, Teemu Laine, Ronaldo Gomes Dultra-de-Lima

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Original languageEnglish
Title of host publicationProceedings of the 20th European Conference on Research Methodology for Business and Management Studies
Subtitle of host publicationA Virtual Conference hosted by University of Aveiro Portugal, 17-18 June 2021
EditorsManuel Au-Yong-Oliveira, Carlos Costa
Pages197-204
ISBN (Electronic)9781912764976
DOIs
Publication statusPublished - 2021
Publication typeA4 Article in conference proceedings
EventEuropean Conference on Research Methodology for Business and Management Studies - Virtual conference, Portugal
Duration: 17 Jun 202118 Jun 2021

Publication series

NameProceedings of the European conference on research methods in business and management
PublisherAcademic Conferences International
ISSN (Print)2049-0968
ISSN (Electronic)2049-0976

Conference

ConferenceEuropean Conference on Research Methodology for Business and Management Studies
Country/TerritoryPortugal
Period17/06/2118/06/21

Publication forum classification

  • Publication forum level 0

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