Finding the wow-factor to enhance business

Marcus Penttinen, Tero Reunanen, Arndt Borgmeier

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


    In every company’s business, there should be something really unique that differentiates the company from others, superiorly. In order to enhance company’s business and profits, the Wow-factor needs to be found consciously, defined clearly and utilized better. To enhance business by using Wow-factors and its potential, the concept of Wow need to be understood. This article presents the importance of the Wow and how it is connected to company’s everyday business. This article also presents one method to find the company’s Wow-factor by a case study. Method shows how to give personnel the opportunity to tell their feelings and point-of-views of what is that great, unique and positive thing what the company is doing. Article also deepens the knowledge behind the Wow-factor and why business development should take the Wow-factor into account. Future research needs and actions are handled at the end of the article.

    Original languageEnglish
    Title of host publicationAdvances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society
    PublisherSpringer Verlag
    Number of pages10
    ISBN (Print)9783319603711
    Publication statusPublished - 2018
    Publication typeA4 Article in conference proceedings
    EventInternational Conference on Applied Human Factors and Ergonomics -
    Duration: 1 Jan 1900 → …

    Publication series

    NameAdvances in Intelligent Systems and Computing
    ISSN (Print)2194-5357


    ConferenceInternational Conference on Applied Human Factors and Ergonomics
    Period1/01/00 → …


    • Branding
    • Business development
    • Business strategy
    • Company identity
    • Factor
    • Human
    • Wow experience
    • Wow-effect
    • Wow-factor

    Publication forum classification

    • Publication forum level 1

    ASJC Scopus subject areas

    • Control and Systems Engineering
    • Computer Science(all)


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