@inproceedings{f2495401cd1540eea78dda46ed3b9f01,
title = "Finding the wow-factor to enhance business",
abstract = "In every company{\textquoteright}s business, there should be something really unique that differentiates the company from others, superiorly. In order to enhance company{\textquoteright}s business and profits, the Wow-factor needs to be found consciously, defined clearly and utilized better. To enhance business by using Wow-factors and its potential, the concept of Wow need to be understood. This article presents the importance of the Wow and how it is connected to company{\textquoteright}s everyday business. This article also presents one method to find the company{\textquoteright}s Wow-factor by a case study. Method shows how to give personnel the opportunity to tell their feelings and point-of-views of what is that great, unique and positive thing what the company is doing. Article also deepens the knowledge behind the Wow-factor and why business development should take the Wow-factor into account. Future research needs and actions are handled at the end of the article.",
keywords = "Branding, Business development, Business strategy, Company identity, Factor, Human, Wow experience, Wow-effect, Wow-factor",
author = "Marcus Penttinen and Tero Reunanen and Arndt Borgmeier",
note = "jufoid=75019; International Conference on Applied Human Factors and Ergonomics ; Conference date: 01-01-1900",
year = "2018",
doi = "10.1007/978-3-319-60372-8_10",
language = "English",
isbn = "9783319603711",
series = "Advances in Intelligent Systems and Computing",
publisher = "Springer Verlag",
pages = "96--105",
booktitle = "Advances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2017 International Conferences on Human Factors in Management and Leadership, and Business Management and Society",
address = "Germany",
}