Flying-Related Concerns among Airline Customers in Finland and Sweden during COVID-19

Joonas Leppävuori, Heikki Liimatainen, Stefan Baumeister

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)
31 Downloads (Pure)

Abstract

COVID-19 hit the global economy hard in early 2020, and airline industry was among the biggest commercial victims. Governments closed borders, the virus scared off travelers and the aircraft stayed on the ground to a large extent. The forecasted record year turned out to be the worst in the history of aviation. This study focused on the concerns of airline customers and analyzed the differences between the customer behavior in two focus markets, Finland and Sweden. The article is based on a questionnaire and the answers of 2004 airline customers. The results show that even though the overall COVID-19 strategy was very different between the focus markets, the same concerns still arose. The main concerns were related to quarantines and convenience of traveling, but health was also a major worry. The impact on climate change and public opinion were among the least concerning factors for most. The Swedes were less concerned about the quarantine upon returning, which may not be surprising due to their more liberal COVID-19 strategy at the time. Other attributes that were analyzed (gender, airline loyalty tier, age) suggest that females are categorically more concerned than males, the travel-related annoyances affect all travelers regardless of the tier and that travelers from different age groups are concerned about different aspects of traveling during a pandemic. The data gathering for this research was carried out in collaboration with Finnair, Finland’s national carrier.

Original languageEnglish
Article number10768
JournalSustainability (Switzerland)
Volume14
Issue number17
DOIs
Publication statusPublished - 29 Aug 2022
Publication typeA1 Journal article-refereed

Keywords

  • airline customers
  • COVID-19 concerns
  • passenger concerns

Publication forum classification

  • Publication forum level 1

ASJC Scopus subject areas

  • Computer Science (miscellaneous)
  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Building and Construction
  • Environmental Science (miscellaneous)
  • Energy Engineering and Power Technology
  • Hardware and Architecture
  • Computer Networks and Communications
  • Management, Monitoring, Policy and Law

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