Food, health and data : Developing transformative food retailing

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationCase studies in food retailing and distribution
EditorsJohn Byrom, Dominic Medway
Place of PublicationDuxford, UK
PublisherWoodhead Publishing
Pages189-204
ISBN (Print)978-0-08-102037-1
Publication statusPublished - 2019
Publication typeA3 Part of a book or another research book

Publication series

NameWoodhead Publishing Series in Consumer Science and Strategic Marketing

Keywords

  • Food retail
  • asiakasarvo
  • asiakastieto
  • customer data
  • customer value
  • digitalisaatio
  • digitalisation
  • health
  • kansanterveys
  • marketing
  • markkinointi
  • ruoan vähittäiskauppa
  • transformatiivinen kauppa
  • transformative retail

Publication forum classification

  • Publication forum level 1

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