FROM ELECTRONIC WOM TO SOCIAL EWOM: BRIDGING THE TRUST DEFICIT

Jaakko Pihlaja, Hannu Saarijärvi, Mark T Spence, Mika Yrjölä

    Research output: Contribution to journalArticleScientificpeer-review

    28 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)340-356
    JournalJOURNAL OF MARKETING THEORY AND PRACTICE
    Volume25
    Issue number4
    DOIs
    Publication statusPublished - 2017
    Publication typeA1 Journal article-refereed

    Publication forum classification

    • Publication forum level 1

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