From perceptions to propositions: Profiling customer value across retail contexts

Timo Rintamäki, Kaisa Kirves

    Research output: Contribution to journalArticleScientificpeer-review

    63 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)159-167
    JournalJOURNAL OF RETAILING AND CONSUMER SERVICES
    Volume37
    DOIs
    Publication statusPublished - 2017
    Publication typeA1 Journal article-refereed

    Keywords

    • Customer value
    • Customer value proposition
    • Retail contexts

    Publication forum classification

    • Publication forum level 1

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