TY - GEN
T1 - Gamification and policy compliance
T2 - Hawaii International Conference on System Sciences
AU - Wallius, Eetu
AU - Tome Klock, Ana
AU - Hamari, Juho
PY - 2023
Y1 - 2023
N2 - The commonly applied strategies for promoting compliance with public health and safety policies can be inefficient and coercive, posing a need to examine novel motivational strategies to aid in this endeavor. Gamification, which aims to foster engagement and intrinsic motivation towards mundane activities and behaviors, is one of the vanguard design approaches among behavioral change support systems. Despite the increasing interest in gamification, the corpus lacks studies on its effects on policy compliance. Therefore, this study examines the relationships between gamification design types, gameful experience, and policy compliance in the social distancing context (during COVID-19) using a vignette-based online experiment (n=937). Based on the results, gameful experience mediates the positive relationships between achievement and progression-based, competitive, and immersive gamification and policy compliance, while social gamification is not associated with gameful experience. The results provide evidence of gamification's potential as a non-coercive method of helping people follow policies.
AB - The commonly applied strategies for promoting compliance with public health and safety policies can be inefficient and coercive, posing a need to examine novel motivational strategies to aid in this endeavor. Gamification, which aims to foster engagement and intrinsic motivation towards mundane activities and behaviors, is one of the vanguard design approaches among behavioral change support systems. Despite the increasing interest in gamification, the corpus lacks studies on its effects on policy compliance. Therefore, this study examines the relationships between gamification design types, gameful experience, and policy compliance in the social distancing context (during COVID-19) using a vignette-based online experiment (n=937). Based on the results, gameful experience mediates the positive relationships between achievement and progression-based, competitive, and immersive gamification and policy compliance, while social gamification is not associated with gameful experience. The results provide evidence of gamification's potential as a non-coercive method of helping people follow policies.
M3 - Conference contribution
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
SP - 2943
EP - 2952
BT - Proceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023
A2 - Bui, Tung X.
PB - Hawaii International Conference on System Sciences
Y2 - 3 January 2023 through 6 January 2023
ER -
