Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies

J. Lyly-Yrjänäinen; P. Suomala; O. Uusitalo

Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies

J. Lyly-Yrjänäinen, P. Suomala, O. Uusitalo

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies
Original language	English
Title of host publication	Proceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society
Editors	M. Hannula, M. Koiranen, M. Maula, M. Seppä, M. Suoranta, J. Tommila
Publisher	Tampere University of Technology and University of Jyväskylä
Pages	1-10
Number of pages	10
ISBN (Electronic)	978-951-39-3002-8
ISBN (Print)	978-952-15-1885-0
Publication status	Published - 2007
Publication type	A4 Article in conference proceedings
Event	RESEARCH FORUM TO UNDERSTAND BUSINESS IN KNOWLEDGE SOCIETY - Duration: 1 Jan 1900 → …

Conference

Conference	RESEARCH FORUM TO UNDERSTAND BUSINESS IN KNOWLEDGE SOCIETY
Period	1/01/00 → …

Publication forum classification

No publication forum level

Access to Document

http://www.ebrf.fi

Cite this

Lyly-Yrjänäinen, J., Suomala, P., & Uusitalo, O. (2007). Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies. In M. Hannula, M. Koiranen, M. Maula, M. Seppä, M. Suoranta, & J. Tommila (Eds.), Proceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society (pp. 1-10). Tampere University of Technology and University of Jyväskylä. http://www.ebrf.fi

Lyly-Yrjänäinen, J. ; Suomala, P. ; Uusitalo, O. / Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies. Proceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society. editor / M. Hannula ; M. Koiranen ; M. Maula ; M. Seppä ; M. Suoranta ; J. Tommila. Tampere University of Technology and University of Jyväskylä, 2007. pp. 1-10

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title = "Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies",

author = "J. Lyly-Yrj{\"a}n{\"a}inen and P. Suomala and O. Uusitalo",

note = "Contribution: organisation=tta,FACT1=1; RESEARCH FORUM TO UNDERSTAND BUSINESS IN KNOWLEDGE SOCIETY ; Conference date: 01-01-1900",

year = "2007",

language = "English",

isbn = "978-952-15-1885-0",

pages = "1--10",

editor = "M. Hannula and M. Koiranen and M. Maula and M. Sepp{\"a} and M. Suoranta and J. Tommila",

booktitle = "Proceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society",

publisher = "Tampere University of Technology and University of Jyv{\"a}skyl{\"a}",

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Lyly-Yrjänäinen, J, Suomala, P & Uusitalo, O 2007, Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies. in M Hannula, M Koiranen, M Maula, M Seppä, M Suoranta & J Tommila (eds), Proceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society. Tampere University of Technology and University of Jyväskylä, pp. 1-10, RESEARCH FORUM TO UNDERSTAND BUSINESS IN KNOWLEDGE SOCIETY, 1/01/00. <http://www.ebrf.fi>

Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies. / Lyly-Yrjänäinen, J.; Suomala, P.; Uusitalo, O.
Proceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society. ed. / M. Hannula; M. Koiranen; M. Maula; M. Seppä; M. Suoranta; J. Tommila. Tampere University of Technology and University of Jyväskylä, 2007. p. 1-10.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies

AU - Lyly-Yrjänäinen, J.

AU - Suomala, P.

AU - Uusitalo, O.

N1 - Contribution: organisation=tta,FACT1=1

PY - 2007

Y1 - 2007

M3 - Conference contribution

SN - 978-952-15-1885-0

SP - 1

EP - 10

BT - Proceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society

A2 - Hannula, M.

A2 - Koiranen, M.

A2 - Maula, M.

A2 - Seppä, M.

A2 - Suoranta, M.

A2 - Tommila, J.

PB - Tampere University of Technology and University of Jyväskylä

T2 - RESEARCH FORUM TO UNDERSTAND BUSINESS IN KNOWLEDGE SOCIETY

Y2 - 1 January 1900

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Lyly-Yrjänäinen J, Suomala P, Uusitalo O. Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies. In Hannula M, Koiranen M, Maula M, Seppä M, Suoranta M, Tommila J, editors, Proceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society. Tampere University of Technology and University of Jyväskylä. 2007. p. 1-10