Global key account as a vehicle for diffusing subsidiary initiatives in multinational companies

J. Lyly-Yrjänäinen, P. Suomala, O. Uusitalo

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionGlobal key account as a vehicle for diffusing subsidiary initiatives in multinational companies
    Original languageEnglish
    Title of host publicationProceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society
    EditorsM. Hannula, M. Koiranen, M. Maula, M. Seppä, M. Suoranta, J. Tommila
    PublisherTampere University of Technology and University of Jyväskylä
    Pages1-10
    Number of pages10
    ISBN (Electronic)978-951-39-3002-8
    ISBN (Print)978-952-15-1885-0
    Publication statusPublished - 2007
    Publication typeA4 Article in a conference publication
    EventRESEARCH FORUM TO UNDERSTAND BUSINESS IN KNOWLEDGE SOCIETY -
    Duration: 1 Jan 1900 → …

    Conference

    ConferenceRESEARCH FORUM TO UNDERSTAND BUSINESS IN KNOWLEDGE SOCIETY
    Period1/01/00 → …

    Publication forum classification

    • No publication forum level

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