Hertitage brand management in public service broadcasting

Gregory Ferrell Lowe, Teemu Palokangas

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationReinventing public service communication: European broadcasters and beyond
    EditorsPetros Iosifidis
    Place of PublicationLondon
    PublisherPalgrave Macmillan
    Pages128-142
    ISBN (Print)978-0-230-22967-9
    Publication statusPublished - 2010
    Publication typeB2 Part of a book or another research book

    Cite this