High-technology advertising in the early and late phases of life cycle: some comparative findings in France and Finland

H.-K. Desavelle, S. Mäkinen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	High-technology advertising in the early and late phases of life cycle: some comparative findings in France and Finland
Original language	English
Title of host publication	Proceedings of 2006 AMS/KAMS Cultural Perspectives in Marketing Conference, July 12-15 2006, Seoul, Korea
Pages	6 p
Publication status	Published - 2006
Publication type	A4 Article in conference proceedings

Publication forum classification

@inproceedings{72817876aa314c578e78ffc345b90c88,

title = "High-technology advertising in the early and late phases of life cycle: some comparative findings in France and Finland",

author = "H.-K. Desavelle and S. M{\"a}kinen",

note = "CD-ROM, ISBN: 89-7218-311-3<br/>Contribution: organisation=teta,FACT1=1",

year = "2006",

language = "English",

pages = "6 p",

booktitle = "Proceedings of 2006 AMS/KAMS Cultural Perspectives in Marketing Conference, July 12-15 2006, Seoul, Korea",

}

High-technology advertising in the early and late phases of life cycle: some comparative findings in France and Finland. / Desavelle, H.-K.; Mäkinen, S.
Proceedings of 2006 AMS/KAMS Cultural Perspectives in Marketing Conference, July 12-15 2006, Seoul, Korea. 2006. p. 6 p.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - High-technology advertising in the early and late phases of life cycle: some comparative findings in France and Finland

AU - Desavelle, H.-K.

AU - Mäkinen, S.

N1 - CD-ROM, ISBN: 89-7218-311-3<br/>Contribution: organisation=teta,FACT1=1

PY - 2006

Y1 - 2006

M3 - Conference contribution

SP - 6 p

BT - Proceedings of 2006 AMS/KAMS Cultural Perspectives in Marketing Conference, July 12-15 2006, Seoul, Korea

ER -