How are gameful experience dimensions associated with intrinsic and extrinsic motivation? Results from an online vignette study

Eetu Wallius; Ana C. T. Klock; Juho Hamari

How are gameful experience dimensions associated with intrinsic and extrinsic motivation? Results from an online vignette study

Eetu Wallius
, Ana C. T. Klock
, Juho Hamari

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

30 Downloads (Pure)

Abstract

Gamification is one of the leading behavioral change strategies whose central premise is to afford experiences that resemble those present in games to provide intrinsic motivation. At the same time, gamification has an underlying utilitarian purpose and therefore its use is additionally driven by expected benefits. However, while gamification designs can afford a wide range of experiences, the corpus needs studies that examine which of these experiences induce intrinsic motivation, and which are associated with extrinsic motivation related to the utilitarian outcomes. Therefore, this study deploys a vignette-based online study (n=937) to examine the relationships between gameful experience dimensions (i.e., accomplishment, challenge, social experience, immersion, competition, guided, playfulness), and intrinsic and extrinsic motivation in a case study related to social distancing during the COVID-19 pandemic. Based on the results, accomplishment, social experience, competition, and playfulness are positively associated with intrinsic motivation. Moreover, accomplishment, social experience, guided, and playfulness are positively associated with extrinsic motivation.

Original language	English
Title of host publication	Proceedings of the 7th International GamiFIN Conference 2023 (GamiFIN 2023)
Publisher	CEUR-WS
Pages	132-143
Number of pages	12
Publication status	Published - 2023
Publication type	A4 Article in conference proceedings
Event	GamiFIN Conference - , Finland Duration: 18 Apr 2023 → 21 Apr 2023

Publication series

Name	CEUR Workshop Proceedings
Publisher	CEUR-WS
Volume	3405
ISSN (Electronic)	1613-0073

Conference

Conference	GamiFIN Conference
Country/Territory	Finland
Period	18/04/23 → 21/04/23

Funding

This work was supported by Academy of Finland Flagship Programme (Forest-Human-Machine Interplay (UNITE)) [grant No 337653]; the European Union Regional Development Fund, SataDiLogis project [grant No A74723]; and the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie [grant No 101029543, GamInclusive]. Icons and pictures used in the Social Distancer versions were created by FlatIcon and Lord-Pillock (DeviantArt).

Keywords

extrinsic motivation
gameful experience
Gamification
intrinsic motivation

Publication forum classification

Publication forum level 1

ASJC Scopus subject areas

General Computer Science

Access to Document

paper11Final published version, 1.35 MBLicence: CC BY

https://ceur-ws.org/Vol-3405/paper11.pdfLicence: CC BY
https://urn.fi/URN:NBN:fi:tuni-2023112110150Licence: CC BY

Cite this

@inproceedings{bc132e6fab8f45f396560a7a6fa2791d,

title = "How are gameful experience dimensions associated with intrinsic and extrinsic motivation? Results from an online vignette study",

abstract = "Gamification is one of the leading behavioral change strategies whose central premise is to afford experiences that resemble those present in games to provide intrinsic motivation. At the same time, gamification has an underlying utilitarian purpose and therefore its use is additionally driven by expected benefits. However, while gamification designs can afford a wide range of experiences, the corpus needs studies that examine which of these experiences induce intrinsic motivation, and which are associated with extrinsic motivation related to the utilitarian outcomes. Therefore, this study deploys a vignette-based online study (n=937) to examine the relationships between gameful experience dimensions (i.e., accomplishment, challenge, social experience, immersion, competition, guided, playfulness), and intrinsic and extrinsic motivation in a case study related to social distancing during the COVID-19 pandemic. Based on the results, accomplishment, social experience, competition, and playfulness are positively associated with intrinsic motivation. Moreover, accomplishment, social experience, guided, and playfulness are positively associated with extrinsic motivation.",

keywords = "extrinsic motivation, gameful experience, Gamification, intrinsic motivation",

author = "Eetu Wallius and \{T. Klock\}, \{Ana C.\} and Juho Hamari",

note = "Funding Information: This work was supported by Academy of Finland Flagship Programme (Forest-Human-Machine Interplay (UNITE)) [grant No 337653]; the European Union Regional Development Fund, SataDiLogis project [grant No A74723]; and the European Union{\textquoteright}s Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie [grant No 101029543, GamInclusive]. Icons and pictures used in the Social Distancer versions were created by FlatIcon and Lord-Pillock (DeviantArt). Publisher Copyright: {\textcopyright} 2020 Copyright for this paper by its authors.; GamiFIN Conference ; Conference date: 18-04-2023 Through 21-04-2023",

year = "2023",

language = "English",

series = "CEUR Workshop Proceedings",

publisher = "CEUR-WS",

pages = "132--143",

booktitle = "Proceedings of the 7th International GamiFIN Conference 2023 (GamiFIN 2023)",

}

Wallius, E, T. Klock, AC & Hamari, J 2023, How are gameful experience dimensions associated with intrinsic and extrinsic motivation? Results from an online vignette study. in Proceedings of the 7th International GamiFIN Conference 2023 (GamiFIN 2023). CEUR Workshop Proceedings, vol. 3405, CEUR-WS, pp. 132-143, GamiFIN Conference, Finland, 18/04/23. <https://ceur-ws.org/Vol-3405/paper11.pdf>

How are gameful experience dimensions associated with intrinsic and extrinsic motivation? Results from an online vignette study. / Wallius, Eetu; T. Klock, Ana C.; Hamari, Juho.
Proceedings of the 7th International GamiFIN Conference 2023 (GamiFIN 2023). CEUR-WS, 2023. p. 132-143 (CEUR Workshop Proceedings; Vol. 3405).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - How are gameful experience dimensions associated with intrinsic and extrinsic motivation? Results from an online vignette study

AU - Wallius, Eetu

AU - T. Klock, Ana C.

AU - Hamari, Juho

N1 - Funding Information: This work was supported by Academy of Finland Flagship Programme (Forest-Human-Machine Interplay (UNITE)) [grant No 337653]; the European Union Regional Development Fund, SataDiLogis project [grant No A74723]; and the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie [grant No 101029543, GamInclusive]. Icons and pictures used in the Social Distancer versions were created by FlatIcon and Lord-Pillock (DeviantArt). Publisher Copyright: © 2020 Copyright for this paper by its authors.

PY - 2023

Y1 - 2023

N2 - Gamification is one of the leading behavioral change strategies whose central premise is to afford experiences that resemble those present in games to provide intrinsic motivation. At the same time, gamification has an underlying utilitarian purpose and therefore its use is additionally driven by expected benefits. However, while gamification designs can afford a wide range of experiences, the corpus needs studies that examine which of these experiences induce intrinsic motivation, and which are associated with extrinsic motivation related to the utilitarian outcomes. Therefore, this study deploys a vignette-based online study (n=937) to examine the relationships between gameful experience dimensions (i.e., accomplishment, challenge, social experience, immersion, competition, guided, playfulness), and intrinsic and extrinsic motivation in a case study related to social distancing during the COVID-19 pandemic. Based on the results, accomplishment, social experience, competition, and playfulness are positively associated with intrinsic motivation. Moreover, accomplishment, social experience, guided, and playfulness are positively associated with extrinsic motivation.

AB - Gamification is one of the leading behavioral change strategies whose central premise is to afford experiences that resemble those present in games to provide intrinsic motivation. At the same time, gamification has an underlying utilitarian purpose and therefore its use is additionally driven by expected benefits. However, while gamification designs can afford a wide range of experiences, the corpus needs studies that examine which of these experiences induce intrinsic motivation, and which are associated with extrinsic motivation related to the utilitarian outcomes. Therefore, this study deploys a vignette-based online study (n=937) to examine the relationships between gameful experience dimensions (i.e., accomplishment, challenge, social experience, immersion, competition, guided, playfulness), and intrinsic and extrinsic motivation in a case study related to social distancing during the COVID-19 pandemic. Based on the results, accomplishment, social experience, competition, and playfulness are positively associated with intrinsic motivation. Moreover, accomplishment, social experience, guided, and playfulness are positively associated with extrinsic motivation.

KW - extrinsic motivation

KW - gameful experience

KW - Gamification

KW - intrinsic motivation

M3 - Conference contribution

AN - SCOPUS:85161636949

T3 - CEUR Workshop Proceedings

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EP - 143

BT - Proceedings of the 7th International GamiFIN Conference 2023 (GamiFIN 2023)

PB - CEUR-WS

T2 - GamiFIN Conference

Y2 - 18 April 2023 through 21 April 2023

ER -

How are gameful experience dimensions associated with intrinsic and extrinsic motivation? Results from an online vignette study

Abstract

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Conference

Funding

Keywords

Publication forum classification

ASJC Scopus subject areas

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