How consumers react to electronic services in the insurance sector

S. Nenonen, J. Salonen, A. Ahonen, R. Järvinen, J. Kivistö-Rahnasto

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionHow consumers react to electronic services in the insurance sector
    Original languageEnglish
    Title of host publicationProceedings of EBRF 2007, Research Forum to Understand Business in Knowledge Society
    EditorsM. Hannula, M. Koiranen, M. Maula, M. Seppä, M. Suoranta, J. Tommila
    PublisherTampere University of Technology and University of Jyväskylä
    Pages1-15
    Number of pages15
    ISBN (Electronic)978-951-39-3002-8
    ISBN (Print)978-952-15-1885-0
    Publication statusPublished - 2007
    Publication typeA4 Article in a conference publication

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