How Do Consumers Consume Fashion Online? A Practice-Theoretical Inquiry

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    Pages (from-to)87-96
    JournalINTERNATIONAL JOURNAL OF MARKETING STUDIES
    Volume6
    Issue number3
    DOIs
    Publication statusPublished - 2014
    Publication typeA1 Journal article-refereed

    Keywords

    • consumer behavior
    • fashion websites
    • focus groups
    • fokusryhmät
    • internet
    • kulutuskäyttäytyminen
    • käytäntöteoria
    • muoti
    • online
    • practice theory

    Publication forum classification

    • Publication forum level 1

    Cite this