@inproceedings{35cda5fe0f724303a9e70c8c217ae90c,
title = "How do Digital Divides Determine Social Media Users' Aspirations to Influence Others?",
abstract = "As the social media landscape has become a significant space for civic and political activity, it has created new opportunities for individuals to influence others' opinions. Relying on survey data from Finland (N=3,724), this study focuses on motivation to influence online and identifies social media users who wish to express their opinions and persuade others. First, using factor analysis, we detect influential motivation to use social media. Second, we analyze how socio-demographic background, digital skills and interest in politics predict the probability of influential aspiration. Our findings show digital divides in online participation and in people's intentions to influence others. Drawing on digital divide theory, we discuss how different motivations to use social media lead to varied outcomes in terms of benefits, producing digital divides.",
keywords = "Digital divide, Online influence, Online participation, Survey",
author = "Sanna Malinen and Aki Koivula and Ilkka Koiranen",
note = "Publisher Copyright: {\textcopyright} 2020 ACM.; 11th International Conference on Social Media and Society: Diverse Voices - Promises and Perils of Social Media for Diversity, SMSociety 2020 ; Conference date: 22-07-2020 Through 24-07-2020",
year = "2020",
month = jul,
day = "22",
doi = "10.1145/3400806.3400823",
language = "English",
series = "ACM International Conference Proceeding Series",
publisher = "ACM",
pages = "141--147",
editor = "Anatoliy Gruzd and Philip Mai and Raquel Recuero and Angel Hernandez-Garcia and \{Sian Lee\}, Chei and James Cook and Jaigris Hodson and Bree McEwan and Jill Hopke",
booktitle = "11th International Conference on Social Media and Society",
address = "United States",
}