How monetization mechanisms in mobile games influence consumers’ identity extensions

Miikka J Lehtonen, J. Tuomas Harviainen, Annakaisa Kultima

Research output: Contribution to journalArticleScientificpeer-review

6 Downloads (Pure)
Original languageEnglish
Pages (from-to)113-136
Number of pages24
JournalService Business
Early online date2022
DOIs
Publication statusPublished - 2023
Publication typeA1 Journal article-refereed

Keywords

  • games
  • monetization
  • online purchases
  • extended self

Publication forum classification

  • Publication forum level 1

Cite this