How to Promote the Sustainability of Information Sharing? A Fuzzy-set Qualitative Comparison Analysis for Lurking Behavior in Social Media Communities

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Abstract

Social media communities (SMCs) have accelerated the speed and expanded the scope of information generation and dissemination. Increasing the continuity and sustainability of information provision and consumption is the prerequisite for ensuring the ecology and vitality of SMCs. Therefore, how to motivate users to actively participate in information sharing in the SMCs instead of being passive information receivers, silent information readers, or even lurkers has become key. This study aims to interpret the lurking behavior in SMCs by investigating the interplay of six main factors including situated-motivational aspects such as privacy concern, sustainability concern, shared language and rationality, and individual aspects including introversion and social self-efficacy. A fuzzy-set qualitative comparison analysis (fsQCA) is conducted based on survey data collected from 470 Chinese SMC members. The results indicate that the interplay of the aforementioned factors (presented as four different configurations) leads to lurking behavior.
Original languageEnglish
Title of host publicationPACIS 2023 Proceedings
PublisherAssociation for Information Systems
Publication statusPublished - 2023
Publication typeA4 Article in conference proceedings
EventPacific Asia Conference on Information Systems - Nanchang, China
Duration: 8 Jul 202312 Jul 2023

Publication series

NamePacific Asia Conference on Information Systems (PACIS)
ISSN (Electronic)2689-6354

Conference

ConferencePacific Asia Conference on Information Systems
Country/TerritoryChina
CityNanchang
Period8/07/2312/07/23

Keywords

  • Lurking
  • Information sharing
  • SMC
  • Sustainability
  • FsQCA

Publication forum classification

  • Publication forum level 1

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