Idea and concept evaluation and products attractiveness in selecting product development projects

Miia Martinsuo, J. Poskela

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionIdea and concept evaluation and products attractiveness in selecting product development projects
    Original languageEnglish
    Title of host publicationEURAM 2010, European Academy of Management Conference, 19-22 May, 2010, Rome, Italy
    Pages1-30
    Number of pages30
    Publication statusPublished - 2010
    Publication typeA4 Article in conference proceedings

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