Identifying the Factors Affecting Marketing Success at One of the Branches of Tejarat Bank Using Data Mining Techniques

Mehdi Ghazanfari, Aghdas Badiee, Fateme Moslehi

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)97-113
JournalJounal of Marketing Management
Volume13
Issue number38
Publication statusPublished - 2018
Externally publishedYes
Publication typeA1 Journal article-refereed

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