Impulse buying on the Internet: encouraging and discouraging factors

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationFrontiers of e-Business Research (FeBR) 2004
    EditorsMarko Seppä, Mika Hannula, Anne-Mari Järvelin, Johanna Kujala, Mikko Ruohonen, Tarja Tiainen
    PublisherTampere University of Technology and University of Tampere
    Pages23-35
    ISBN (Print)951-44-6224-6
    Publication statusPublished - 2005
    Publication typeA4 Article in conference proceedings

    Keywords

    • ostokäyttäytyminen

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