Influence of innovation attributes with preventive nature of innovation on intent to adopt: the case of photovoltaic systems in mass markets

Deborah Kuperstein-Blasco, Laura Valtonen, Essi Saloranta, Saku Mäkinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Abstract

Diffusion studies have focused in multiple areas of innovation and innovations have been given various classifications. However, a type of innovation that is not widely covered in diffusion studies yet and which is relevant for multiple contemporary applications is the preventive innovation. Preventive innovations are those that individuals adopt to reduce the probability of an unwanted event in the future or to mitigate the severity of the consequences of an unwanted event. In this study we explored if the preventive nature of innovations had an influence over the intent to adopt the innovation through a survey study. In our study, photovoltaic systems were identified as preventive innovations as they serve various underlying goals of prevention. The dependent variable, intent to adopt, was identified as 'period when the respondent is planning to purchase a photovoltaic system' and independent variables were either demographic, household-related or based on diffusion of innovations theory. We ran a statistical analysis with our survey responses and it yielded three linear regression models out of which one (Model 2) was selected as the best fit. The selected model identifies four significant variables associated with the intended period of PV system adoption: one related to relative advantage, one related to social compatibility and two related to technical compatibility. Our results do not confirm that preventive nature of innovations would be important to mainstream customers and hence, we derive that prevention-specific attributes merit further investigation with other adoption groups as well.

Original languageEnglish
Title of host publication2022 IEEE Technology and Engineering Management Conference
Subtitle of host publicationSocietal Challenges: Technology, Transitions and Resilience Virtual Conference, TEMSCON EUROPE 2022
EditorsTugrul Daim
PublisherIEEE
Number of pages8
ISBN (Electronic)9781665483131
DOIs
Publication statusPublished - 2022
Publication typeA4 Article in conference proceedings
EventIEEE Technology and Engineering Management Conference - Izmir, Turkey
Duration: 25 Apr 202229 Apr 2022

Conference

ConferenceIEEE Technology and Engineering Management Conference
Country/TerritoryTurkey
CityIzmir
Period25/04/2229/04/22

Keywords

  • diffusion of innovations
  • photovoltaic systems
  • preventive innovation

Publication forum classification

  • Publication forum level 1

ASJC Scopus subject areas

  • Management of Technology and Innovation
  • Strategy and Management
  • Computer Networks and Communications
  • Computer Science Applications
  • Human-Computer Interaction
  • Information Systems and Management
  • Engineering (miscellaneous)
  • Communication

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