Innovation enablers attracting Gen Z at future workplace

Increased focus in popular press has been directed at how individuals born at different times differ in their preferences and ways of
acting. Generation Z (Gen Z) refers to individuals born in the 1990s that are often described to be self-centred but also entrepreneurial, potentially based on how the abilities to get at permanent position has changed during the last decades. The purpose of this study is to investigate: What does Gen Z consider important organizational innovation factors at a future workplace? Based on a questionnaire directed at individuals as part of Gen Z, we focus our analysis on innovation enablers, to thereby also see how Gen Z’s expectations fit with needs to continuously and increasingly rapidly renew operations. With this study we contribute to a greater academic understanding of a new and in Sweden relatively unexplored Gen Z. The practical implication of the study is to provide employers with guidelines on how to create successful innovation incubation environments at their workplace.