Inside-out and outside-in mental models: a top executive perspective

M. Yrjölä; H. Kuusela; K. Neilimo; H Saarijärvi

doi:10.1108/EBR-10-2016-0133

Inside-out and outside-in mental models: a top executive perspective

Research output: Contribution to journal › Article › Scientific › peer-review

11 Citations (Scopus)

Original language	English
Pages (from-to)	529-553
Journal	EUROPEAN BUSINESS REVIEW
Volume	30
Issue number	5
DOIs	https://doi.org/10.1108/EBR-10-2016-0133
Publication status	Published - 2018
Publication type	A1 Journal article-refereed

Keywords

Customer value
Customer value proposition
Mental model
Strategy
Top executive

Publication forum classification

Publication forum level 1

Access to Document

10.1108/EBR-10-2016-0133

http://urn.fi/URN:NBN:fi:uta-201810092652

Cite this

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title = "Inside-out and outside-in mental models: a top executive perspective",

keywords = "Customer value, Customer value proposition, Mental model, Strategy, Top executive, Customer value, Customer value proposition, Mental model, Strategy, Top executive",

author = "M. Yrj{\"o}l{\"a} and H. Kuusela and K. Neilimo and H Saarij{\"a}rvi",

year = "2018",

doi = "10.1108/EBR-10-2016-0133",

language = "English",

volume = "30",

pages = "529--553",

journal = "EUROPEAN BUSINESS REVIEW",

issn = "0955-534X",

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AU - Yrjölä, M.

AU - Kuusela, H.

AU - Neilimo, K.

AU - Saarijärvi, H

PY - 2018

Y1 - 2018

KW - Customer value

KW - Customer value proposition

KW - Mental model

KW - Strategy

KW - Top executive

KW - Customer value

KW - Customer value proposition

KW - Mental model

KW - Strategy

KW - Top executive

U2 - 10.1108/EBR-10-2016-0133

DO - 10.1108/EBR-10-2016-0133

M3 - Article

SN - 0955-534X

VL - 30

SP - 529

EP - 553

JO - EUROPEAN BUSINESS REVIEW

JF - EUROPEAN BUSINESS REVIEW

IS - 5

ER -