Keyphrases
Capital Goods
100%
Seller
100%
Buyers
100%
Industrial Capital
100%
Integrated Marketing Communications
100%
Marketing Communication
53%
Buying Center
46%
World Wide Web
30%
Supplier Selection
23%
Communication Channels
23%
Global Context
23%
Buyer Behavior
23%
Purchasing Process
23%
Action Research
15%
Industrial Marketing
15%
Market Area
15%
Information Search
15%
Personal Selling
15%
Industrial Customers
7%
Decision Maker
7%
Consumer Goods
7%
Capital Goods Industry
7%
Process Research
7%
Medium-sized Companies
7%
Geographic Information
7%
Small-sized Companies
7%
Western Countries
7%
Building Development
7%
Industrial Goods
7%
Communication Behavior
7%
Proper Use
7%
Relationship Development
7%
Established Market
7%
Broad Perspective
7%
Communication Activities
7%
One Step Forward
7%
Multiple Methods
7%
BRICS Countries
7%
Information Selection
7%
Active Search
7%
Academic Contribution
7%
Multiple Influences
7%
Market Maturity
7%
Single Market
7%
Complex Decision-making
7%
Process Definition
7%
Brand Attachment
7%
Circular Processes
7%
Political Organization
7%
Brand Building
7%
Search Target
7%
Social Sciences
Marketing Communication
100%
Capital Goods
100%
Information Source
66%
Emerging Market
33%
Supplier Selection
25%
Communication Channel
25%
Buyer Behavior
25%
Action Research
16%
Industrial Marketing
16%
Personal Selling
16%
Capital Goods Industry
8%
Consumer Good
8%
Process Research
8%
Decision Maker
8%
Familiarity
8%
Medium-Sized Company
8%
Source of Information
8%
Capital Goods Marketing
8%
Decision Making
8%
Economics, Econometrics and Finance
Marketing Communications
100%
Capital Goods
100%
Emerging Economies
28%
Supplier Evaluation
21%
Business-to-Business Marketing
14%
Marketing
14%
Industry
7%
Industrial Goods
7%
BRICS Countries
7%
Consumer Good
7%