Introduction to Customer Analytics and Data-Led Omnichannel Commerce Minitrack

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific

3 Citations (Scopus)

Original language	English
Title of host publication	Proceedings of the 50th Annual Hawaii International Conference on System Sciences (HICSS)
Place of Publication	Hawaii, USA
Pages	3851
DOIs	https://doi.org/10.24251/hicss.2017.465
Publication status	Published - 2017
Publication type	B3 Article in conference proceedings
Event	Annual Hawaii International Conference on System Sciences (HICSS) - Duration: 4 Jan 2017 → 8 Jan 2017 Conference number: 50

Conference	Annual Hawaii International Conference on System Sciences (HICSS)
Period	4/01/17 → 8/01/17

Access to Document

@inproceedings{71e6044b981d48a593da5ff0764604e5,

title = "Introduction to Customer Analytics and Data-Led Omnichannel Commerce Minitrack",

author = "Petri Parvinen and Maurits Kaptein and Essi P{\"o}yry and Juho Hamari",

year = "2017",

doi = "10.24251/hicss.2017.465",

language = "English",

isbn = "978-0-9981331-0-2",

pages = "3851",

booktitle = "Proceedings of the 50th Annual Hawaii International Conference on System Sciences (HICSS)",

note = "Annual Hawaii International Conference on System Sciences (HICSS) ; Conference date: 04-01-2017 Through 08-01-2017",

}

TY - GEN

T1 - Introduction to Customer Analytics and Data-Led Omnichannel Commerce Minitrack

AU - Parvinen, Petri

AU - Kaptein, Maurits

AU - Pöyry, Essi

AU - Hamari, Juho

N1 - Conference code: 50

PY - 2017

Y1 - 2017

U2 - 10.24251/hicss.2017.465

DO - 10.24251/hicss.2017.465

M3 - Conference contribution

SN - 978-0-9981331-0-2

SP - 3851

BT - Proceedings of the 50th Annual Hawaii International Conference on System Sciences (HICSS)

CY - Hawaii, USA

T2 - Annual Hawaii International Conference on System Sciences (HICSS)

Y2 - 4 January 2017 through 8 January 2017

ER -