@article{0dfad3e5995d4e80889264be84939b4f,
title = "Investment service providers gaining competitive advantage by focusing on consumers {\textquoteright} varying investment goals",
keywords = "competitive advantage, consumer finance, goals, investments, laddering, competitive advantage, consumer finance, goals, investments, laddering",
author = "Pekka Puustinen and Hannu Kuusela and Timo Rintam{\"a}ki",
year = "2012",
doi = "10.1057/fsm..2012.17",
language = "English",
volume = "17",
pages = "191205",
journal = "Journal of Financial Services Marketing",
issn = "1363-0539",
publisher = "Palgrave Macmillan",
number = "3",
}