Abstract
We investigate how IT-capability leads to more interaction business practices, both through inter-organizational systems (IOS) and social media (SM), and how they further lead to marketing effectiveness and firm success. After analyzing the data collected from manufacturers (N=504), we find that (1) IT capability has a significant positive effect on both IOS-enabled and SM-enabled interaction practices; (2) IOS-enabled interaction practice has significant positive effects on both marketing performance and financial performance, while SM-enabled interaction practice only has a significant positive effect on the market performance; (3) both IOS-enabled interaction practice and SM-enabled interaction practice partly mediate the positive influence of IT capability on marketing performance and financial performance; (4) marketing performance partly mediates the positive impact of IOS-enabled interaction practice and fully mediates the positive impact of SM-enabled interaction practice on financial performance.
| Original language | English |
|---|---|
| Title of host publication | AMCIS 2019 Proceedings |
| Publisher | AIS |
| ISBN (Electronic) | 978-0-9966831-8-0 |
| Publication status | Published - 2019 |
| Publication type | A4 Article in conference proceedings |
| Event | Americas Conference on Information Systems - Cancun, Mexico Duration: 15 Aug 2019 → 17 Aug 2019 |
Conference
| Conference | Americas Conference on Information Systems |
|---|---|
| Country/Territory | Mexico |
| City | Cancun |
| Period | 15/08/19 → 17/08/19 |
Keywords
- B2B
- Firm performance
- Inter-organizational
- IT capability
- Social media
Publication forum classification
- Publication forum level 1
ASJC Scopus subject areas
- Information Systems