Joker (2019) el magnetismo del antihéroe en su marketing

Translated title of the contribution: Joker (2019) the magnetism of the antihero in its marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Translated title of the contribution	Joker (2019) the magnetism of the antihero in its marketing
Original language	Spanish
Title of host publication	Cosmovisión de la comunicación en redes sociales en la era postdigital
Editors	Javier Sierra Sánchez, Amudena Barrientos Báez
Publisher	MCGRAW-HILL
Pages	851-868
ISBN (Electronic)	978-84-486-2584-9
ISBN (Print)	978-84-486-2582-2
Publication status	Published - 2019
Publication type	A3 Book chapter

Access to Document

@inbook{2710df22930c4bb48de7678dc553cdad,

title = "Joker (2019) el magnetismo del antih{\'e}roe en su marketing",

author = "\{{\'A}lvarez Barroso\}, Carlos",

year = "2019",

language = "Espanja",

isbn = "978-84-486-2582-2",

pages = "851--868",

editor = "\{Sierra S{\'a}nchez\}, Javier and \{Barrientos B{\'a}ez\}, Amudena",

booktitle = "Cosmovisi{\'o}n de la comunicaci{\'o}n en redes sociales en la era postdigital",

publisher = "MCGRAW-HILL",

}