Knowledge Sharing in a Smoking Cessation Online Community: A Privacy Calculus Perspective

Chenglong Li, Hongxiu Li, Reima Suomi

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Abstract

The paper presents a study design intended to disentangle the various components of social support and privacy concerns related to knowledge-sharing in a smoking cessation online health community from a privacy calculus perspective. In the research model, social support confers benefits of informational support, emotional support, esteem support, and network support, all of which have a positive effect on knowledge-sharing behaviour therein. The privacy concerns, articulated in terms of risks, entail threat appraisals (perceived severity and perceived vulnerability) and coping appraisals (response efficacy and self-efficacy). Threat appraisals negatively affect knowledge-sharing in the smoking cessation OHC, whereas coping appraisals have a positive effect on the sharing. Under privacy calculus theory, the risk-benefit analysis determines individual users’ knowledge-sharing behaviour in a smoking cessation OHC. The individual user’s smoking cessation OHC usage experience and the stage of smoking cessation are set as moderators in the proposed research model to explore user differences in knowledge sharing behaviour in the smoking cessation OHC. This study may contribute to a comprehensive understanding of the core antecedents to knowledge-sharing in smoking cessation OHCs.
Original languageEnglish
Title of host publicationProceedings of the 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019
PublisherAssociation for Information Systems
ISBN (Electronic)978-1-7336325-0-8
Publication statusPublished - Jun 2019
Publication typeA4 Article in conference proceedings
EventEuropean Conference on Information Systems - Timisoara
Duration: 18 Jun 202224 Jun 2022

Conference

ConferenceEuropean Conference on Information Systems
Period18/06/2224/06/22

Publication forum classification

  • Publication forum level 1

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