Lean start-up companies by means of crowdsourcing

Pia Erkinheimo, Jari Jussila, Hannu Kärkkäinen

    Research output: Contribution to journalLetterScientificpeer-review


    Lean start-up approach provides both small and larger companies a novel, important and useful way to organize their business development, while reducing related high risks. Traditional start-ups face a multitude of significant challenges and risks. A study by Ghosh showed that as many as 75% of all start-ups fail. Earlier research has preliminarily demonstrated that crowdsourcing has the potential to reduce the risks of failure of start-ups, as well as overcome some of the inherent challenges lean start-ups face. We argue that crowdsourcing can significantly improve the leanness and agility of start-ups’ business functions.
    Original languageEnglish
    Pages (from-to)17-20
    Number of pages4
    JournalJournal of Innovation Management
    Issue number2
    Publication statusPublished - 10 Jul 2015
    Publication typeA1 Journal article-refereed


    • open innovation
    • crowdsourcing
    • lean start-up
    • innovation

    Publication forum classification

    • Publication forum level 1


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