Licensing in International Business-to-Business Markets: The Role of Service-Dominant Logic

Olavi Uusitalo, Kjell Gronhaug

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	Licensing in International Business-to-Business Markets: The Role of Service-Dominant Logic
Original language	English
Title of host publication	Nordic Academy of Management Conference 2011, NFF 2011, August 22-24, 2011, Stockholm, Sweden
Place of Publication	Stockholm
Publisher	Nordic Academy of Management
Pages	1-24
Number of pages	24
Publication status	Published - 2011
Publication type	A4 Article in conference proceedings

Name	Nordic Academy of Management Conference NFF
Publisher	Nordic Academy of Management

Publication forum classification

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title = "Licensing in International Business-to-Business Markets: The Role of Service-Dominant Logic",

author = "Olavi Uusitalo and Kjell Gronhaug",

note = "Contribution: organisation=tta,FACT1=1",

year = "2011",

language = "English",

series = "Nordic Academy of Management Conference NFF",

publisher = "Nordic Academy of Management",

pages = "1--24",

booktitle = "Nordic Academy of Management Conference 2011, NFF 2011, August 22-24, 2011, Stockholm, Sweden",

}

Licensing in International Business-to-Business Markets: The Role of Service-Dominant Logic. / Uusitalo, Olavi; Gronhaug, Kjell.
Nordic Academy of Management Conference 2011, NFF 2011, August 22-24, 2011, Stockholm, Sweden. Stockholm: Nordic Academy of Management, 2011. p. 1-24 (Nordic Academy of Management Conference NFF).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

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AU - Gronhaug, Kjell

N1 - Contribution: organisation=tta,FACT1=1

PY - 2011

Y1 - 2011

M3 - Conference contribution

T3 - Nordic Academy of Management Conference NFF

SP - 1

EP - 24

BT - Nordic Academy of Management Conference 2011, NFF 2011, August 22-24, 2011, Stockholm, Sweden

PB - Nordic Academy of Management

CY - Stockholm

ER -