| Original language | English |
|---|---|
| Title of host publication | 35th EMAC (European Marketing Academy) Conference |
| Publication status | Published - 2006 |
| Publication type | A4 Article in conference proceedings |
Linguistic study of advertising texts in a cross-national setting: some empirical findings
Saku Mäkinen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review