Linguistic study of advertising texts in a cross-national setting: some empirical findings

Saku Mäkinen

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication35th EMAC (European Marketing Academy) Conference
    Publication statusPublished - 2006
    Publication typeA4 Article in conference proceedings

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