Local advertising over the product life cycle: the product-consumer relationship in the international context

S. Mäkinen, H.-K. Desavelle

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Translated title of the contributionLocal advertising over the product life cycle: the product-consumer relationship in the international context
    Original languageEnglish
    Title of host publicationGlobal Consumer Behavior
    EditorsC. Amni
    PublisherISTE
    Pages29-49
    ISBN (Print)9781905209637
    Publication statusPublished - 2007
    Publication typeB2 Part of a book or another research book

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