Local advertising over the product life cycle: the product-consumer relationship in the international context

S. Mäkinen, H.-K. Desavelle

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Translated title of the contribution	Local advertising over the product life cycle: the product-consumer relationship in the international context
Original language	English
Title of host publication	Global Consumer Behavior
Editors	C. Amni
Publisher	ISTE
Pages	29-49
ISBN (Print)	9781905209637
Publication status	Published - 2007
Publication type	B2 Part of a book or another research book

Publication forum classification

@inbook{3de1d68681024485a59a452c8d960061,

title = "Local advertising over the product life cycle: the product-consumer relationship in the international context",

author = "S. M{\"a}kinen and H.-K. Desavelle",

note = "poistettu tupla r=488<br/>Contribution: organisation=teta,FACT1=1",

year = "2007",

language = "English",

isbn = "9781905209637",

pages = "29--49",

editor = "C. Amni",

booktitle = "Global Consumer Behavior",

publisher = "ISTE",

}