Makings of a Good B2B Salesperson - Results from two Studies

Tommi Mahlamäki, Toni Mikkola

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Translated title of the contributionMakings of a Good B2B Salesperson - Results from two Studies
    Original languageEnglish
    Title of host publicationEMAC 2013, Proceedings of the 42nd Annual Conference, June 4-7, 2013, Istanbul, Turkey
    EditorsElif Karaosmanoglu, A. Banu Elmadag Bas
    Place of PublicationIstanbul, Turkey
    PublisherEuropean Marketing Academy
    Pages1-7
    Number of pages7
    ISBN (Print)978-9944-380-10-2
    Publication statusPublished - 2013
    Publication typeA4 Article in conference proceedings

    Publication series

    NameEuropean Marketing Academy Annual Conference

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    • No publication forum level

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