Makings of a Good B2B Salesperson - Results from two Studies

Tommi Mahlamäki; Toni Mikkola

Makings of a Good B2B Salesperson - Results from two Studies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	Makings of a Good B2B Salesperson - Results from two Studies
Original language	English
Title of host publication	EMAC 2013, Proceedings of the 42nd Annual Conference, June 4-7, 2013, Istanbul, Turkey
Editors	Elif Karaosmanoglu, A. Banu Elmadag Bas
Place of Publication	Istanbul, Turkey
Publisher	European Marketing Academy
Pages	1-7
Number of pages	7
ISBN (Print)	978-9944-380-10-2
Publication status	Published - 2013
Publication type	A4 Article in conference proceedings

Publication series

Name	European Marketing Academy Annual Conference

Publication forum classification

No publication forum level

Cite this

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title = "Makings of a Good B2B Salesperson - Results from two Studies",

author = "Tommi Mahlam{\"a}ki and Toni Mikkola",

note = "Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2013-06-29<br/>Publisher name: European Marketing Academy",

year = "2013",

language = "English",

isbn = "978-9944-380-10-2",

series = "European Marketing Academy Annual Conference",

publisher = "European Marketing Academy",

pages = "1--7",

editor = "Elif Karaosmanoglu and {Elmadag Bas}, {A. Banu}",

booktitle = "EMAC 2013, Proceedings of the 42nd Annual Conference, June 4-7, 2013, Istanbul, Turkey",

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Makings of a Good B2B Salesperson - Results from two Studies. / Mahlamäki, Tommi; Mikkola, Toni.
EMAC 2013, Proceedings of the 42nd Annual Conference, June 4-7, 2013, Istanbul, Turkey. ed. / Elif Karaosmanoglu; A. Banu Elmadag Bas. Istanbul, Turkey: European Marketing Academy, 2013. p. 1-7 (European Marketing Academy Annual Conference).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Mikkola, Toni

N1 - Contribution: organisation=tta,FACT1=1<br/>Portfolio EDEND: 2013-06-29<br/>Publisher name: European Marketing Academy

PY - 2013

Y1 - 2013

M3 - Conference contribution

SN - 978-9944-380-10-2

T3 - European Marketing Academy Annual Conference

SP - 1

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BT - EMAC 2013, Proceedings of the 42nd Annual Conference, June 4-7, 2013, Istanbul, Turkey

A2 - Karaosmanoglu, Elif

A2 - Elmadag Bas, A. Banu

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