Managing program impacts in new product development: An exploratory case study on overcoming uncertainties

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    Abstract

    New product development (NPD) programs are designed to implement innovation strategies in a coordinated way. Managing program impacts in a multi-project setting is insufficiently covered in research and increasingly challenging in practice. This paper explores program impact management practice. The paper focuses on NPD program impact management as a joint effort where program stakeholders collectively identify, make sense of and overcome uncertainties and ambiguities to create and enhance the program impact. The qualitative study relies on in-depth access to a large-scale NPD program in the machine manufacturing industry. The results show that program impact includes several financial and non-financial aspects and is made jointly and separately by the program organization, thus involving different uncertainties and ambiguities. Through collective sensemaking, knowledge about the program impacts may be strengthened, and the impacts may be extended beyond immediate benefits.
    Original languageEnglish
    Pages (from-to)717-733
    JournalInternational Journal of Project Management
    Volume34
    Issue number4
    DOIs
    Publication statusPublished - 2016
    Publication typeA1 Journal article-refereed

    Keywords

    • NPD program
    • Program impact
    • Financial/Non-financial impact
    • Ambiguity
    • Sensemaking

    Publication forum classification

    • Publication forum level 2

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