Managing the long tail in homeware industry - Understanding the cost considerations of open innovations

H. Shengfan, J. Lyly-Yrjänäinen, M. Sievänen, P. Suomala

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	Managing the long tail in homeware industry - Understanding the cost considerations of open innovations
Original language	English
Title of host publication	The 5th International Conference on Mass Customization & Personalization, MCPC//2009, 4th-8th October, 2009 Helsinki, Finland
Pages	13 p
Publication status	Published - 2009
Publication type	A4 Article in conference proceedings

Publication forum classification

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title = "Managing the long tail in homeware industry - Understanding the cost considerations of open innovations",

author = "H. Shengfan and J. Lyly-Yrj{\"a}n{\"a}inen and M. Siev{\"a}nen and P. Suomala",

note = "Julkaistu verkossa<br/>Contribution: organisation=tta,FACT1=1",

year = "2009",

language = "English",

pages = "13 p",

booktitle = "The 5th International Conference on Mass Customization & Personalization, MCPC//2009, 4th-8th October, 2009 Helsinki, Finland",

}

Managing the long tail in homeware industry - Understanding the cost considerations of open innovations. / Shengfan, H.; Lyly-Yrjänäinen, J.; Sievänen, M. et al.
The 5th International Conference on Mass Customization & Personalization, MCPC//2009, 4th-8th October, 2009 Helsinki, Finland. 2009. p. 13 p.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Managing the long tail in homeware industry - Understanding the cost considerations of open innovations

AU - Shengfan, H.

AU - Lyly-Yrjänäinen, J.

AU - Sievänen, M.

AU - Suomala, P.

N1 - Julkaistu verkossa<br/>Contribution: organisation=tta,FACT1=1

PY - 2009

Y1 - 2009

M3 - Conference contribution

SP - 13 p

BT - The 5th International Conference on Mass Customization & Personalization, MCPC//2009, 4th-8th October, 2009 Helsinki, Finland

ER -