Market orientation of retail brands in the grocery chain: the role of supplier relationships

Research output: Contribution to journal › Article › Scientific › peer-review

15 Citations (Scopus)

Original language	English
Pages (from-to)	221-233
Journal	International Review of Retail, Distribution and Consumer Research
Volume	18
Issue number	2
DOIs	https://doi.org/10.1080/09593960701868480
Publication status	Published - 2008
Publication type	A1 Journal article-refereed

Access to Document

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title = "Market orientation of retail brands in the grocery chain: the role of supplier relationships",

author = "H Paavola and U Elg",

year = "2008",

doi = "10.1080/09593960701868480",

language = "English",

volume = "18",

pages = "221--233",

journal = "International Review of Retail, Distribution and Consumer Research",

issn = "0959-3969",

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AU - Paavola, H

AU - Elg, U

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DO - 10.1080/09593960701868480

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JO - International Review of Retail, Distribution and Consumer Research

JF - International Review of Retail, Distribution and Consumer Research

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