Market reception in launching a new product: Case Google Chrome

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	Market reception in launching a new product: Case Google Chrome
Original language	English
Title of host publication	The 1st ISPIM Innovation Symphosium, Singapore, 14.-17.12.2008
Pages	9 p
Publication status	Published - 2008
Publication type	A4 Article in conference proceedings

Publication forum classification

@inproceedings{d2a104ba97e349fda9faa14af7fc3d73,

title = "Market reception in launching a new product: Case Google Chrome",

author = "M. Sepp{\"a}nen and H. J{\"a}rvenp{\"a}{\"a}",

note = "CD-ROM<br/>Contribution: organisation=tta,FACT1=1",

year = "2008",

language = "English",

isbn = "978-952-214-665-6",

pages = "9 p",

booktitle = "The 1st ISPIM Innovation Symphosium, Singapore, 14.-17.12.2008",

}