Marketing challenges in the software component business

Research output: Contribution to journal › Article › Scientific › peer-review

10 Citations (Scopus)

Translated title of the contribution	Marketing challenges in the software component business
Original language	English
Pages (from-to)	375-392
Journal	International Journal of Technology Marketing
Volume	1
Issue number	4
Publication status	Published - 2006
Publication type	A1 Journal article-refereed

Publication forum classification

@article{ba0d09aed3094d2a8fd9c0f24b755170,

title = "Marketing challenges in the software component business",

author = "N. Helander and P. Ulkuniemi",

note = "ISSN (Online): 1741-8798, ISSN (Print): 1741-878X<br/>Contribution: organisation=tita,FACT1=1",

year = "2006",

language = "English",

volume = "1",

pages = "375--392",

journal = "International Journal of Technology Marketing",

issn = "1741-878X",

publisher = "Inderscience",

number = "4",

}

TY - JOUR

T1 - Marketing challenges in the software component business

AU - Helander, N.

AU - Ulkuniemi, P.

N1 - ISSN (Online): 1741-8798, ISSN (Print): 1741-878X<br/>Contribution: organisation=tita,FACT1=1

PY - 2006

Y1 - 2006

M3 - Article

SN - 1741-878X

VL - 1

SP - 375

EP - 392

JO - International Journal of Technology Marketing

JF - International Journal of Technology Marketing

IS - 4

ER -