Marketing challenges in the software component business

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Translated title of the contribution	Marketing challenges in the software component business
Original language	English
Title of host publication	Proceedings of 22nd Industrial Marketing and Purchasing Group Conference, 7-9 September 2006, Universitá Bocconi Milan, Italy
Pages	14
Publication status	Published - 2006
Publication type	A4 Article in conference proceedings

Publication forum classification

@inproceedings{df942dd70fb948e6a2b643bf921913a9,

title = "Marketing challenges in the software component business",

author = "Nina Helander and P.K. Ulkuniemi",

note = "Contribution: organisation=tita,FACT1=1",

year = "2006",

language = "English",

pages = "14",

booktitle = "Proceedings of 22nd Industrial Marketing and Purchasing Group Conference, 7-9 September 2006, Universit{\'a} Bocconi Milan, Italy",

}